Hi, I'm Anush
Product Leader, Ex-Startup Entrepreneur
I have 14 years of well-rounded experience – with the last 10 years into building and shipping products.
My Expertise.
Scratch to Scale-up
Built multiple products from the scratch, including a product with million plus users.
B2B & B2C Experience
Shipped both B2B SaaS & B2C products across Web, Android and iOS platforms.
Process Driven
Experienced in setting up product led process & a strong exponent of lean tools & techniques.
Design Hands-on
Highly skilled in translating ideas into wireframes and validating with users.
Data Driven
Experienced in rolling out product analytics strategy and data driven decisions.
Product Leadership
Mentored & led product teams in fast paced environments. Offered consulting to Fortune 500 Cos.
Frameworks I'm equipped with.
From Discovery to Growth
Discover
Job Map (Jobs To Be Done), Empathy Map
Strategize
Outcome Based Segmentation, SWOT, Growth Strategy Matrix, BMC, Now Next Later Roadmap, OKRs
Build
Minimum Viable Product, Storyboarding, Agile, INVEST, User Story Mapping, WSJF
Grow
North Star Metrics, Sean Ellis Test, Growth Loop Framework, Pirate Metrics
Tools I use.
Collaboration
Loop, Confluence
Process Flow
Draw.io
Wireframing
Figma, Balsamiq
Backlog
Jira
Analytics
Pendo
I love building products.
Got campus hired during MBA and started my career in 2009. Had a 2 years of phenomenal success in Sales. But decided to find what I would love doing the rest of my career, and joined a 3 member startup. Soon found my love for building products. And for the last 10 plus years I have been living my dream.
My product journey started with a failure – launched a taxi sharing startup (even before the Ubers & Olas) and learnt how not to build. Thanks to the lessons learnt and the leaders I worked with, the products that I built after that, are successful.